EZ MSP has been serving the New York area since 2008, providing IT Support such as technical helpdesk support, computer support and consulting to small and medium-sized businesses.

Refreshing Your Business’ Digital Signage Helps Refresh Your Business

Refreshing Your Business’ Digital Signage Helps Refresh Your Business

Digital signage platforms are on the rise, and they are giving businesses more opportunities to help their office visitors feel more connected and comfortable. You might be surprised by how affordable and accessible digital signage solutions can be, hence why they are growing in popularity with businesses.

What is Digital Signage?

The digital displays you see that guide customers, visitors, and patients in certain locations would qualify as digital signage. Whether it’s the menu behind the counter at McDonalds or the LED billboards you see lighting up the sides of the highway, it’s all digital signage. You can use these digital signs to broadcast information to your target audience. There are several reasons why you might use digital signage for your business. Let’s take a look at some of them.


Retail businesses have a lot to gain from digital signage. They can inform a customer’s purchases, especially if they are placed in a location that gets a lot of traffic. They usually lead to higher sales, thereby justifying the increase in costs associated with implementing and maintaining such a device. Digital signage in retail spaces can give customers information about products, promotions, directions, and so much more. Essentially, these signs can be used to fuel the customer’s purchasing decisions and help to target specific products.


Sometimes a trip to the doctor’s office can be intimidating, but digital signage can make it a much more welcoming experience. Healthcare facilities like hospitals and doctor’s offices can use digital signage to broadcast changes of service, patient check-in information or directions, and even provide a digital interface for workers to use within the patients’ rooms. People tend to gravitate their attention toward digital signage compared to traditional signs, so it’s a great way to make sure people in the healthcare industry, or visitors, know what must be done.

The Modern Office

Some companies struggle to keep their staff updated with the latest organizational information, something which can often get in the way of them fulfilling their day-to-day tasks in the most efficient manner possible. Using digital signage to share important information in common areas can be a tremendous boon for your organization, and it can aid in employee engagement, too.

Implementing digital signage might involve the installation of hardware, such as televisions or monitors, as well as the cabling required to set up these systems in the most effective locations within your office. The hardware and software itself is relatively affordable, and digital signage software solutions can be hosted in the cloud, further decreasing the capital costs associated with implementation.

While digital signage is far from required for businesses, it is hard to argue with a solution that can increase your revenue by as much as 33 percent and reduce the amount of money you spend on traditional signage.

If you’re curious about how digital signage can change the way your business functions, you can discuss your options with one of our trusted technology professionals. To learn more, reach out to EZ MSP at (914) 595-2250.

Stay Informed

When you subscribe to the blog, we will send you an e-mail when there are new updates on the site so you wouldn't miss them.

Tip of the Week: Improve Your Collaboration by Doi...
When is It Time to Automate Some of My Business Pr...

Contact Us

Learn more about what EZ MSP
can do for your business.

7 Odell Plaza Suite 134
Yonkers, New York 10701

Connect With Us

Facebook logo  Twitter logo  Linkedin logo  RSS feed

Account Login

Latest Blog

The Internet of Things can be a tricky concept to wrap your head around, and it certainly doesn’t help that so many new smart devices are being added to it day-in and day-out. Let’s take a look at what makes up the Internet of Things and wh...