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June 5th, 2013

SocialMedia_June04_BOne of the most popular Internet based services is social media. It has drastically changed the way we communicate and interact with one another. One of the bigger platforms, Google+, has been consistently playing catch-up with other more popular services. However, Google recently announced and rolled out a big update to Google+ that should make it more appealing for many users.

Here is an overview of the new Google+ features recently introduced.

A new layout One of the first things you will notice about the updated Google+ is the layout has been drastically changed. On the main (Home) screen you will notice that posts have been changed to individual cards, similar to the Google Now cards, and are arranged in either one, two or three columns. These posts now take up more space horizontally which makes it far easier to view more content at the same time.

The menu bar that took up the left-hand side of the previous layout has been moved and is now collapsible. If you hover over Home on the upper-left of the screen the menu will pop out from the left-side. Circles and related feeds have also been added at the top of the window and clicking on a related circle name will bring up content only from your friends in that circle.

Adding new posts has also been turned into a card layout which is found at the top-left of the content stream. The different options e.g., Text, Photos, Link, Video and Hangout, are now big buttons that you can push to create a related post.

Improved Hangouts Possibly the most intriguing new feature introduced is actually an update to the existing Hangouts. The numerous Google chat functions have been merged into a single chat and video messaging app available for Google+, iPhone, iPad, Android, Gmail and Chrome.

This means that you can host group chats for up to 10 participants which users can access through various systems. What this means for businesses is that you now have an easier way to communicate across multiple systems without having to worry about compatibility.

Better pictures and albums A key component of any social media platform is visual content like pictures and videos. Google has introduced some interesting photo based features that could help make your content even more attractive. One feature is Auto Enhance, which will touch-up photos by looking at factors such as blur, contrast, saturation, etc. From what we have seen, the touch-ups are effective in making your pictures look better.

There is also a new feature called Auto Awesome, which looks at the types of photos you upload and can do various impressive things. For example, if you upload a series of similar pictures, say a sequence of images taken one after the other in a short amount of time, Auto Awesome will create an animated GIF which you can share on your wall. This function can also create panorama or HDR images.

Auto Highlight is another recently introduced feature which uses an algorithm to analyze pictures and skip over duplicate, blurry or underexposed pictures while uploading them, supposedly leaving you with only the best pictures.

Hashtags The hashtag (#) has become popular on many social media platforms and is an easy way to find similar content. Google+ has improved the hashtag system and will now automatically add relevant tags to your posts. You will see these as small blue tabs on the right of the card, and hovering over these will show the relevant hashtag. If you click on it, the card will flip over and show you other posts that have the same tag. This could be a great way to find similar content and could help bring more exposure to your profile.

The new Google+ layout is definitely a big change compared to previous versions and could prove to be useful for your company's profile and online presence. If you would like to learn more about using Google+ please contact us.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
June 4th, 2013

HealtcareIT_June04_AAn electronic medical record (EMR) or practice management system is only the first step in bringing your practice into the modern era; you must also use the systems appropriately.

When it comes to software, functionality is important to health-providers—but if you're hung up on software functionality, you may not be taking care of what drives the software.

So, in many cases, you’ll need to review and adjust the processes used in your practice—but how? If you’re not familiar with practice management strategies, you may not know where to start.

A good IT firm or software provider will help by offering personalized attention. Look for a team of highly trained professionals who understand the intricacies of scheduling, coding, billing, and reporting. Ideally, this team should take the time to get to know your practice well by studying your scheduling and billing patterns, the way you engage patients, and the other ways you work.

While it may take more time up front, this methodology will allow your partner to develop insight, which will in turn let it provide guidance to help you do more with less—something that’s essential in today’s world of increased competition and decreased revenues.

Published with permission from TechAdvisory.org. Source.

June 4th, 2013

HealthcareGen_June04_AAchieving Stage 2 is so much more difficult than achieving Stage 1. According to some reports, many healthcare providers will be caught off guard.

Many thresholds will increase significantly in Stage 2, so health-care providers who are not yet accustomed to performing at levels specified in Stage 1 may have a hard time operating or even meeting the increased levels specified in Stage 2.

In some cases, health-care providers have delayed addressing certain measures. For example, according to one firm that specializes in meaningful use, the majority of health-care providers have deferred a "transitions of care” measure in Stage 1. This will now be required in Stage 2. Public reporting and patient engagement are also Stage 2 requirements that may trip up some healthcare providers.

One tool that could help make the transition easier is an electronic medical record (EMR) platform. An electronic medical record (EMR) is only the first step however. In order to compete in the new electronic healthcare environment, you must use the EMR appropriately. And, in many cases, that means adjusting the processes used in your practice.

If you have recently integrated an EMR, or are looking to get your firm ready for Stage 2, please contact us today to see how we can help you get the most out of your software.

Published with permission from TechAdvisory.org. Source.

May 30th, 2013

Security_May29_BThe Internet has undoubtedly made our lives easier, and some would even say better. It is a bit of a double edged sword however, as we have seen an increase in the number of security breaches and hacks exposing our information. One way to minimize data being exposed or stolen is to use different passwords for every site. While this is advisable and fine in theory, it can be a pain to actually keep track of all of your different passwords in reality. That's where a password management system can help. The next decision is what type of password management system you should use.

Below is a brief overview of the four types of password management system you can use.

1. Cloud or Internet-based These systems are usually cloud based and accessed through an app or browser plugin. Apps ordinarily store your passwords, or generate one to use, and will automatically apply this when you visit a site that requires a password. These systems are great for breaking the one password habit, However, because they store all of your passwords in one place, they could become a target for hackers.

2. Cloud or Internet-based with two-factor authentication The next step up from the cloud-based password management system is one that supports two-factor authentication. Your passwords are still stored in the cloud, but you will need to provide another piece of information before you can access sites.

The interesting thing is that many of the cloud based password systems actually offer this in their premium offerings. So, not only do you get better password protection, but it's with the same system meaning you likely won't have to switch.

The cloud based systems are a good idea if you use more than one system on a regular basis and if you work from outside of the office.

3. Computer-based Computer-based password management systems are similar to the cloud versions, only the passwords are stored on your computer, and accessed using a master password. Because many hackers usually don't go after individual hard drives - they have to get through your network and then find the program and try to break the password - the chances of your passwords being exposed are minimized.

The only problem with systems like these is that you normally have to log in for the service to work. If you forget to log out and someone walks by, they will be able to access everything. However, for the manager who wants a secure system, this is a better option than the cloud based versions.

4. USB-based There are a number of USB devices that have a smart card in them that can store passwords. When you plug in the USB to your computer, the software on the USB can input the stored passwords when needed. These devices are typically more expensive, with some costing as much as USD$100, but they offer the highest amount of security as your passwords are kept with you.

The main downside to these devices is that they aren't the biggest and are usually about the size of a standard USB stick. This means that they are easier to lose, making getting your passwords back even tougher.

If you are looking for a better way to keep track of your passwords, please contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic Security
May 29th, 2013

BusinessValue_May29_BWhen it comes to your business on the Internet, reputation and a presence are everything. Customers expect you to be online, and many companies go to great lengths to establish and protect their reputation and image. Part of being online means that you will eventually have to deal with a complaint, and if you handle it wrong, you could see your reputation tarnished and customers disappear. To minimize the chance of this happening, it is a good idea to practice some reputation management.

Here are five reputation management practices you can employ to better manage your online brand.

1. Don't remove negative content If you see a negative comment or post online it may be your first impulse to delete it. This isn't necessarily advisable, as the main rule about the Internet is that nothing ever goes away. If you delete negative comments on a regular basis, customers could notice and this may lead to them losing trust in your company and ultimately, to lost sales.

What you should be doing is replying instead and encouraging any users who complain online or make criticizing posts to contact you directly, or through a more private medium like email. That being said, if you see malicious posts or content that is posted just to incite a negative reaction (trolling), there is nothing wrong in deleting. Just make sure to acknowledge this by posting a warning that states something along the lines of: "Please note, malicious content will be deleted."

2. Address complaints promptly You should have someone monitoring your online platforms for complaints or negative feedback, so that you can respond promptly. This will also show customers that you actually use your platforms and are willing to engage. If you do not take steps to address negative material, you could be sending the message that you don't care enough about customers, which could drive them away.

3. Provide people with a place to complain Being proactive is important when it comes to reputation management. Instead of waiting for complaints to be posted on various review sites, blogs or even social media, which are all out of your control, why not provide a place that you can control, for all types of feedback.

Having an easy to see form, forum or other similar area on your website, where customers can interact with you, could go a long way in helping limit where complaints pop up. If you are in control then you're more likely to see complaints sooner and better able to answer them quickly too.

4. Ensure colleagues and staff are all on the same page Two things that turn almost customers off of a brand are a company that isn't organized and being told different things by different people within the same company. If you have more than one staff member managing your online reputation you need to ensure everyone is on the same page. If a client asks a question they should get one answer and if there is a complaint there should be one response or person handling it.

It is a good idea to establish how to deal with complaints, who will deal with them and when they will be dealt with, and communicate this with all staff, not just those handling your online presence. A unified procedure could go a long way in minimizing the harm negative feedback can cause.

5. Monitor online activity We don't mean monitor the activity of your employees, we mean take a look at the different communication channels used by your customers and the public at large. If your business relies on reviews, simply monitoring your own profiles and website isn't enough. Many customers complain on review sites like Yelp, Ripoff Report, or their own blogs. Taking time to search for, and browse these sites could help you gauge the general perception of your company. If you see an increasing number of negative reviews for example, you know it is time to look at what needs to be improved.

Having a well managed online reputation won't guarantee new customers will come flooding in the door, but it can help decrease customers from going out the door, taking valuable sales with them. If you would like to learn more about reputation management please contact us today.

Published with permission from TechAdvisory.org. Source.

May 28th, 2013

Facebook_May28_BWhen most people read or talk about social media, they are usually thinking of Facebook, the most popular social media platform. Because of Facebook's popularity, there are constant stories of accounts being hacked, or people forgetting passwords and being locked out of their profiles. Facebook has numerous account recovery tools, and has recently introduced Trusted Contacts, a feature that calls on your friends to help you regain access.

Trusted Contacts was officially introduced by Facebook in early May 2013, after nearly two years in testing. It is a potentially really useful feature that could help you out one day.

What exactly is Trusted Contacts?

According to Facebook, "Trusted Contacts lets your friends help you if you’re having trouble logging into your account." If you have been previously using the Trusted Friends feature, this has now been renamed and merged with Trusted Contacts.

Trusted Contacts allows users to set up to five Facebook friends who can help you regain access to your account. For example, if you forget your password your nominated friends can send you a phrase to enter so that you can get back into your account.

It is a good idea to set this up, but beware that at least three friends who you set as a Trusted Contact will need to send you a private code before you can regain access. The friends will only have access to the code if they log into Facebook, so make sure you  pick someone who is able to log into Facebook regularly.

How to set up Trusted Contacts

You can set up Trusted Contacts by:

  1. Logging into your Facebook profile and clicking on the cog at the top right-hand side of the window.
  2. Selecting Account Settings followed by Security in the window that opens.
  3. Clicking on Edit beside the Trusted Contacts field followed by Choose Trusted Contacts.
  4. Typing the names of three to five reliable friends. You should see the name of each friend in a blue box below the search bar.
  5. Clicking Confirm.

Facebook will notify the contacts you've selected with more information about how the process works.

If you are having trouble accessing your Facebook account you can tell your trusted friends to visit facebook.com/recover to get the code and then pass it to you. Once you have entered three codes, provided by your friends, you should be able to get into your profile.

Trusted Contacts could be a useful tool, especially if you don't use or access your personal Facebook profile on a regular basis. It's important to stress that you pick someone you trust, and who is reliable.

If you would like to learn more ways you can keep your Facebook account secure, please contact us today.


Published with permission from TechAdvisory.org. Source.

May 24th, 2013

Virtualization_May22_BComputers are continually increasing in power. In fact, such is the weight of this pattern of hardware power doubling in power every two years that it even has it's own phrase to acknowledge this observation: Moore's Law. While processing power may be going from strength to strength, the fact is that many businesses struggle, or simply cannot keep up with the changes; it's just too costly. This is one reason why the idea of virtualization can be appealing to many company owners and managers.

Virtualization is the act of taking an existing system, say a server, and creating a virtual copy of it that is hosted either in a physical unit or somewhere out of the office. Some systems you can virtualize include: Desktops, Operating Systems, servers, hardware and storage. Most small businesses start with storage and server virtualization as this can usually be done with relative ease and at an affordable cost.

Benefits of virtualization The question many business owners ask when they are looking into virtualization is what benefits it can bring. While the positives are numerous, here are the five most common:

1. Reduced space Physical hardware can take up a lot of space, and the common trend among many businesses is that the space available per person is shrinking in order to save costs. Take for example your servers. If you virtualize these, you can probably fit all of them onto one or two units. This will reduce the space your hardware takes up, freeing up extra storage capacity or possibly another desk.

2. Reduced overhead Having hardware and servers in an office can be expensive to maintain. You have to have climate control to start with which means higher electricity bills and higher maintenance costs. Virtualization will often reduce overhead costs and save you money. Beyond that, many solutions offer a pay-per-use pricing model which makes predicting costs easier.

3. Quicker backup and recovery Many virtualization solution providers also offer backup services that can be automated. This means that your vital data is always backed up and protected. Beyond that, the backups can be stored at a different location, meaning that if there is a disaster, you can recover lost data quickly and easily.

4. Longer hardware replacement cycles Virtualized solutions and platforms often require lower computing resources because they are hosted on the provider's servers. This means that you won't have to replace existing tech hardware. Beyond that, existing systems can be used for longer which will save you money.

5. Virtualization is scalable If your company is growing, you will eventually have to add new systems. In an already cramped office this means finding the space for hardware or servers needed to support your growth, not to mention investing in systems that are compatible with existing hardware. Virtualization is highly scalable, and can grow with your company, often without the need for extra services.

In general, virtualization could help your business grow, while IT costs remain stable, or are even decreased. If you would like to learn more about how virtualization of your systems can help your company, contact us today.

Published with permission from TechAdvisory.org. Source.

May 23rd, 2013

BI_May22_BIn the modern age of technology, with nearly everything going online, making business decisions has become incredibly tough. There is so much data available to us that we simply can't assimilate and comprehend all of it. The danger being that this is potentially causing us to make the wrong decisions. Business Intelligence (BI) is the idea of harnessing this data and analyzing it so we can make better choices. One of the newer components of BI is the concept of social data.

Here's an overview of social data and three ways small business owners and managers can use it to make decisions.

What is social data? Social data is any data or information collected from the various social media sites available. The easiest way to define social data is to differentiate it from social media. Social media is content that a user has created, copied or linked with the idea of sharing it with other people using a platform i.e., Facebook. Social data is the information that is linked to this content, such as shares, likes, location, time posted, etc.

It is social data that powers analytics and social media monitoring, (how popular your content, profile, etc. is), and if utilized efficiently could go a long way in helping you make better business decisions and a more focused marketing strategy.

Because there is so much data relating to and generated by social media activities, it can be nearly impossible to track and analyze it all. But, it is quickly becoming an important part of Business Intelligence, and will continue to become even more so as the number of social media sites and users continues to expand. That's why many BI solutions are starting to integrate social data gathering and analysis tools. While you may be able to track and analyze this data, do you know what you can do with it?

Three uses of social data

  • Competitor research - Many companies currently focus on data related directly to their content. Why not expand it and look at your competitors, such what they are posting and how their followers are reacting? If done properly, this can give you valuable industry insight and generate ideas as to what you could also be doing to better leverage your brand and position.
  • Judge health of marketing campaigns and overall interest - The main use of social data should be to help you track how well your current marketing campaigns and content is doing. Being able to analyze this data will reveal what works and what doesn't, allowing you to tweak and fine tune your efforts. The best platforms can provide near instant results which allow you to update or change on-the-fly.
  • Gauge current public opinion - Social media is like a stream. There's always content flowing by you, much of it potentially useful. If you can track what people are saying, sharing and commenting on, you can spot trends faster, enabling you to come up with even more relevant content for followers to share, thus expanding presence.
There are numerous uses for social data in organizations and many bigger companies have started to track and implement learnings in different departments such as marketing, human resources and even finance. This is a great way for you to better know and provide what your customers and followers want.

If you would like to learn more about social data and how your company can use it effectively, call us today for a chat.

Published with permission from TechAdvisory.org. Source.

May 16th, 2013

Productivity_May29_BA common goal of many business owners and managers is to find ways for staff to be more productive, or how improve efficiency. If you search on the Internet for tips on improving productivity you will likely be overwhelmed with the sheer number of results and suggestions. One common productivity trend is using technology, or more specifically apps, to make improvements.

Here are four productivity apps that could help make you more efficient.

1. Doodle

A common hindrance to productivity are meetings. Everyone has to take time out of their day to attend, and it can be even harder to schedule a time to actually meet, especially when your colleagues are so busy. Doodle is an app that helps users find a time and date to meet.

It works by the meeting leader setting a number of dates and times for a potential meeting. Doodle then creates a calendar with these times and dates, allowing users to click on. The app aggregates the feedback and then suggests a time and date that works for all invitees.

The Doodle app also integrates with Outlook, Google Calendar, Yahoo and iCal, which means you can schedule meetings and send invites directly from the calendar. The basic app is free, but you can also sign up for the Premium version which gives you more functionality, such as being able to send reminders and mobile support. Click here to learn more.

2. Any.do

As a business owner or manager, you are likely busy and have a never ending to-do list which may get out of hand from time-to-time. Any.do is a beautifully designed and simple to use task manager for your mobile device and Web browser. When you enter a task on your mobile device it will seamlessly sync with other versions, meaning lists will be the same wherever you view them.

An interesting feature that sets this app apart from many similar apps is that you can share lists and tasks with people to ensure that everyone is on the same page and knows what needs to be done today, tomorrow or later. It’s free and available for most browsers, Apple and Android devices. Visit the Any.do website to learn more and download.

3. Due

Sometimes being productive means you actually have to be proactive. You may need a little nudge or reminder to get an email written, or file your tax return if you can’t ever seem to find the motivation, best time to start, or even to remember.

Due is an app for the iPhone whereby you set reminders for yourself. A flashing a message on your screen acts as a reminder and continues to alert until you have completed the task and marked it as such in the app. It could be annoying, but just the right prompt you need to get important tasks started. You can download the app from iTunes for USD$4.99

4. HootSuite

There’s a good chance that you, or someone you work closely with, spends a seemingly inordinate amount of time each day on social media. Maybe it’s maintaining your company’s profile or finding interesting content and physically posting this. If you have more than one social media account this could prove unproductive.

HootSuite is a social media dashboard that brings all of your social media platforms into one app. You can schedule posts for all of your networks at once, and easily view each service from one screen. This cuts down the amount of time you spend on social media and allows you to focus on running your business. The app is free for up to five social media accounts and one user, and USD$8.99 a month for the Pro version. Check out the HootSuite website, to learn more.

There are countless apps available that can help improve your productivity, or at the very least make you work in a more efficient manner. What are your favorites? Let us know.

Published with permission from TechAdvisory.org. Source.

Topic Security
May 15th, 2013

BCP_May15_BTake a moment and think about your business and if you are prepared for a disaster. If you are like most business owners or managers you have some form of backup and maybe even a basic disaster recovery plan. While this is a start, recent big disasters around the world have proven that a simple backup is not enough. If you feel that your business is under prepared, there are steps you can take to fix that.

Here are five tips to help ensure that your business is fully ready for the next disaster.

1. Backup everything
While it can be tempting to only backup the most important data and programs, it can be a chore to identify what is deemed to be important. Who knows, a file that is non-essential today may become essential in the future. If it is lost due to a disaster, this could prove to be a problem.

It would be a good idea to look for a backup solution that covers all data and programs. But, having a full backup solution isn’t enough, you also need to ensure that recovery is easy and can be implemented quickly.

2. Look into tiered recovery
Establishing a tiered recovery method means identifying the value and importance of existing systems and utilizing a recovery method that meets needs. It would be a good idea to identify mission critical systems and adopt a recovery method that can have these systems up and running as quickly as possible. From there you can tier different systems and match a recovery method. For example, archived files are likely not needed right away, so they can be recovered at a later date, using a slower recovery method.

3. Keep copies of all keys and licenses
With the amount of software and programs businesses use on a daily basis growing, it would be a good idea to keep copies of the activation keys (the string of digits and letters you enter to activate the full version of software) and purchased licenses.

While many of these are now distributed electronically through email, there are still software developers that distribute keys by mail or with the physical install CDs. If you lose the codes in a fire, you will be out of luck and have to purchase the software again. This is an extra charge you likely don’t want.

4. Pick the right recovery locations
The best recovery plans offer numerous backup solutions which are hosted in different locations. A good provider knows this and will utilize data storage centers as far apart as possible. If you choose to backup your own data, it would not be a good idea to keep the backups in the office.

Similarly, if you are preparing for a big disaster, you likely have physical locations that you can move to if your main business location is damaged or destroyed. Optimal plans will have more than one location identified, and have them as far apart as possible. This will minimize the chances of losing full operations and increase your business’s ability to bounce back quicker.

5. Match your recovery plan to your business
There are so many different backup and recovery options that it can be tough to pick one. The best course of action is to look at your systems and how they work. If you operate strictly offline, a cloud based backup solution likely isn’t your best bet. Or, if you operate fully in the cloud, a physical tape or hard disk backup may not be optimal.

If you are looking to beef up, or establish a disaster recovery plan, try working with an IT partner like us, who can help you find the optimal solution that can meet your needs and budget.

Published with permission from TechAdvisory.org. Source.